Zuku

Want your Program aired by Zuku TV? Here is what you need

Zuku is our consumer facing brand that reflects a new, fresh and innovative range of products and services targeting the modern African consumer making it an exciting, relevant and affordable option for home entertainment and communication. As a brand, Zuku aims to give customers the greatest value for their money without compromising service quality.

The Programming Group is committed to working closely with local producers and directors to develop the East African Media Industry and grow the amount of high quality local content that is shown on Zuku channels.  In addition they have started an initiative to represent local content at global content marketplaces as a means to further enhance revenues to local productions.

Zuku has numerous home grown channels which include Zuku Afrika, Zuku Life, Zuku Movies Max, Zuku Movies Gold, Zuku Movies Family , Zuku Movies Action & Zuku Sports.

If you are a producer/film maker out there trying to get your content and have failed, how about trying Zuku we are looking for content to serve our many channels.

PROGRAM REQUIREMENT                                                                          

• Concept originality
• Regional (Universal) appeal
• Resonance with targeted audience
• Exportability to other buyers
• Long shelf life
• High production values
• Program appeal to channel profile
• Unique buying and selling points

They have three main approaches when it comes to sourcing for content:

1. Licensing

• Involves paying an agreed fee for an already produced and ready to air program

• It is determined by their program requirements, territory, history and demand

• Producer undertakes all costs and aims to recover the cost from distribution

• They buy limited runs for a period of time, for a specified territory

• Allows producer to redistribute the program to other buyers after the expiry of their agreement

• Intellectual copyright remains with the producer

Licensing process

1. Producer/content owner approaches us with a copy of a ready-to-air program and proposal
2. They review the submissions in line with the above requirements, and accept or decline

-If declined we inform the producer why the program has been declined through email, phone or face-to-face.

3. If the program meets at least 80% of the requirements, we propose changes to be made.
4. If the producer is in agreement with the proposed changes, we will then proceed to issue an offer.
5. Negotiations around license fee, number of runs, territories, etc begins.
6. The contract is then issued.

2. Commissioning

• We issue a brief to the industry with the objective of developing our own content.

• Alternatively, producer can sell their concept to us for consideration to develop the content

• Cost of production is fully funded by us.

• We own the Intellectual Property rights.

Commissioning process

1. We issue a brief to the industry that states the specific requirements for commissioning.
2. Proposals are submitted by the producers as per the proposed deadline. Proposals submitted after the deadlines are disqualified.
3. We review the submissions and shortlist proposals based on their eligibility & viability.
4. Producers are then invited via email or phone to a pitching session in front of a selected panel. Rejected proposals are informed.
5. Producers (s) of the selected proposal are informed and discussions begin around development of the program. Rejected proposals are also informed.
6. A contract is then issued.

3. Co-production

• Involves where a producer has a concept and is seeking partial funding for production

• Partial funding could be a 50-50 share for the production cost or could be higher/lower for parties involved.

• Producer should be willing to meet at least 50% of the proposed production costs

• Background Intellectual Property rights remain with the producer, i.e. concept, trademark, etc

• They jointly share the foreground IP rights, i.e. distribution rights, sponsorship and/or advertising costs as agreed by both parties

   Co-production process

1. Producer submits a concept and proposal to us with our terms of requirements.
2. We review the proposal and in line with our requirements, we will either accept or decline.

• If declined we inform the producer why the program has been declined via email, phone or face-to-face

3. If the program meets the requirements, they discuss terms of engagement, i.e. concept, budget, distribution, sponsorships, etc
4. If we reach an agreement on the above terms, we draw up a contract
5. Joint development process begins as per the agreed terms

CONTACT INFORMATION

For information on selling your content to Zuku TV, please contact Lucy Wangechi on This email address is being protected from spambots. You need JavaScript enabled to view it.